Adam Wacenske, a senior at Ithaca College’s Roy H. Park School of Communications, is an integrated marketing communications major. He has maintained a GPA of 3.76 and has been a frequent member of the dean’s list. Adam receives the Carl Scgrecci scholarship; a yearly scholarship based on academic merit.
Over the past three years Adam has held four internships at a variety of companies throughout Rochester and Ithaca. These internships have allowed Adam to gain valuable experience in multiple facets of marketing and communications.
Most Recently, Adam was the marketing Intern at Emmy’s Organics in Ithaca, New York. At Emmy’s Adam was responsible for fulfilling online orders and getting them prepared for prompt delivery. Adam also proposed and developed an email marketing campaign that garnered a 40% response rate. Adam also assisted Emmy’s in securing shelf space in new supermarkets across the United States. The company saw a huge growth rate on the west coast while Adam was interning at Emmy’s.
During the summer of 2012, Adam was a media intern at Roberts Communication in Rochester, N.Y., a communication firm with clients from around the Rochester area. Clients include Dorschel Automotive, one of Rochester’s largest car dealers, ITT Goulds, an international pump producer, and Unity Health, one of Rochester’s largest hospitals. As an intern, Adam completed a competitive analysis for ITT Goulds and made recommendations for future media placement options. The work he did for this project will be used to establish an advertising strategy for ITT Goulds for 2012. Adam also worked with a team to devise a social media strategy for M&T Bank. By comparing other bank’s social media strategies Adam’s team was able to successfully pitch a plan to the client.
During the fall of his junior year, Adam was a marketing intern at Project Looksharp in Ithaca, N.Y. PLS is a nonprofit organization that specializes in integrating media literacy into the core curriculum. They produce free lesson plans for teachers and hold media literacy workshops for educators. As an intern, Adam was responsible for the social media profiles of PLS. In three months he was able to increase PLS’s presence on Twitter, Facebook, and LinkedIn. Adam also monitored PLS’s website activity with Google Analytics.
During the summer of 2011, Adam was a social media intern at Discover Rochester in Rochester, N.Y. Discover Rochester is an organization that promotes all the entertainment Rochester and the surrounding areas have to offer. Adam was mainly responsible for maintaining multiple social media pages and publicizing upcoming events.
Adam is also an athlete and belongs to the Ithaca College Men’s Lacrosse team and has established himself as one of the elite defenseman in the Empire 8. The Ithaca Bombers lacrosse team has also asserted itself as one of the most dominate teams in not only the Empire 8 but also nationally. With an overall record of 9-8 in 2011, the Men’s Lacrosse team is ranked #22 in the nation out of 189 teams for 2012. Adam earned a position on the Honorable Mention Empire 8 team in 2011 after picking up 25 ground balls and causing seven turnovers in 16 games.