I am currently a copywriter at TechTarget in Boston, MA. I write promotional copy and website material for content marketing campaigns. TechTarget is a business-to-business online marketing company focusing on an IT cliental. Through varies marketing efforts including content marketing, branding, website promotions and events, our company connects an active and engaged audience with the information they seek to remain competitive in their industry while generating interested, valued leads for our customers.
I graduated from Ithaca College, where I received my Bachelor's of Science in integrated marketing communications with minors in writing and legal studies. I am a member of the Oracle Honor Society, Lambda Pi Eta and Phi Kappa Phi along with dean list student all four years. During my education experience, I held a media internship with Crowley Webb & Associates in Buffalo, NY. I worked on social media planning, research, implementation and evaluation. I utilized Google Adwords, Facebook advertising, Bing paid search and Google Analytics. In addition, I also aided with traditional media strategies and evaluation. In addition, I worked with local non-profit businesses on both independent and group branding projects in the Ithaca area. Previous to that, I interned with Travers Collins & Company in Buffalo, NY in the marketing department. I researched and developed social media and traditional marketing campaigns.