image of Rachel Merkin, author of eportfolio

Rachel Merkin, a senior at Ithaca College’s Roy H. Park School of Communications is an integrated marketing communications major with a minor in sports studies. During the spring 2010 semester, Rachel studied abroad in Barcelona, Spain, with the goal of improving her Spanish speaking skills. After graduation Rachel plans on joining the public relations field.  A full resume can be found under the documents section of this e-portfolio. 

As co-president of Ithaca College’s chapter of STAND: The Student Led Division of the Genocide Intervention Network, Rachel has organized both educational and advocacy-based events to bring awareness of international humanitarian crises to the Ithaca College campus. Rachel has helped STAND bring many notable speakers to Ithaca College, including New York Times columnist Nicholas Kristof. Rachel is also a member of Ithaca College’s Student Alliance for Israel, a student organization that helps educate the campus community on the culture and political climate in Israel and the Middle East.

During the summer of 2010, Rachel attended a national leadership conference for STAND: The Student Led Division of the Genocide Intervention Network. During that time Rachel received extensive leadership training, modeled off of the leadership training given to the organizers of the 2008 Obama campaign. At the conference, Rachel also received training on grassroots movement building, which she has taught and applied to the Ithaca College STAND chapter. 

Throughout her college career, Rachel has held a part-time position at GiftCard Partners, a small marketing company based in the Boston suburbs. Rachel has held many different positions such as marketing intern, social media manager, and most recently, public relations coordinator. Rachel has fulfilled many different responsibilities for GiftCard Partners, such as cleaning data, performing telesales, managing social media outlets such as Twiter and Facebook, and writing press kit materials. 

In addition to her ongoing work with GiftCard Partners, Rachel has held a number of different summer internship positions. During the summer of 2009 and 2010, Rachel worked as a marketing intern at Pangea Brands, a Boston-based sports licensing firm. Rachel built a social media program for Pangea, and assisted with supply chain management and account management.  

During the summer of 2009, Rachel also interned for the Boston Breakers, a franchise in Women’s Professional Soccer, where she facilitated the team’s marketing efforts, and their community relations programs. During the summer of 2008, Rachel served as a game day and events marketing intern for Kraft Sports Group, the holding company for the New England Patriots and New England Revolution. She assisted with management of fan zones, pre-game and in-game promotions, and premium seating hospitality for both NFL and MLS events. She also periodically assisted full-time staff with various projects during business hours.

Born and raised in Wellesley, Mass., Rachel attended Wellesley High School, where she served as the high school liason to the Wellesley Coalition to Save Darfur. During her time with the Wellesley Coalition to Save Darfur, she addressed the Wellesley Town Meeting on behalf of the cause. She also served on the Community Rowing Inc. varsity team for two years. Rachel had the opportunity to travel to Israel during high school. Rachel speaks proficient Spanish as a result of both her studies and her experience in Spain.